Taylor Swift – Call It What You Want (Lyric Video)

Pre-order Taylor Swift’s new album, reputation, including “Call It What You Want,

Taylor Swift has been setting pop sales records with every new album release.

And now the 27-year-old Shake It Off singer has done it again, this time before her album even hit store shelves.

Big Machine Records, the label releasing Swift’s latest album Reputation, told the Associated Press on Friday that once again the pop star has exceeded all sales expectations.

Impressive: Taylor Swift, 27, has once again set a sales record, this time before her album even hit store shelves

Taylor Swift, 27, has once again set a sales record, this time before her album even hit store shelves

The unreleased album, which will officially go on sale on November 10th, has already become retailer Target’s largest record pre-sale of all time.

Pre-orders for the new album, which include purchases at iTunes, Target, Walmart, Amazon and Swift’s website have already hit an astonishing 400,000 units.