Sales and Marketing Psychology Infographic

A Comprehensive Guide for Psychology of Sales and Marketing

Sales and marketing people look at successful sales letters, and then try to mimic the words they think will boost sales. That’s right, they use a swipe file. And then they wonder why their swipe-filled sales letter isn’t generating any sales.

Here’s the thing…

If you don’t understand the psychology of sales and marketing, then the words are going to fall flat if they’re not used in the right context. If you put the components of a sales letter in the wrong order, sales will tank. If you’re not pushing the right emotional sales triggers at exactly the right time, the conversion rate will be pretty abysmal.

The point is, to start getting more subscribers and sales, you need to understand why your prospects behave the way they do, what they’re thinking, and how you can get them to act in a desired way.

Emotions and biases can and do influence our buying decisions (whether we realize it or not). A brand name, special offer, and immediate gratification can make a deal much sweeter. Eight out of 10 buying decisions we make are based on emotion. So with just 20 per cent of these decisions devoted to pure logic, it only makes sense for marketers to know the psychological factors that sway us toward a specific brand or product.

Sales and Marketing Psychology
@Sales and Marketing Psychology

Emotions and biases can and do influence our buying decisions (whether we realize it or not). A brand name, special offer, and immediate gratification can make a deal much sweeter. Eight out of 10 buying decisions we make are based on emotion. So with just 20 per cent of these decisions devoted to pure logic, it only makes sense for marketers to know the psychological factors that sway us toward a specific brand or product.